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Generative AI for Retail Industry

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Optimising Supply Chain Visibility and Efficiency with AI.

As Generative AI evolves into an even bigger, more sophisticated technology, it can transform retail operations by analyzing customer data and generating personalized product recommendations and offers for individual shoppers by curating custom journeys to help retailers increase sales and customer loyalty.

  • XenonStack Supply Chain Intelligence Image

    Enable Supply Chain Intelligence and enable demand forecasting for deriving better outcomes

  • XenonStack Analytics to Specific Supply Image

    Tailored analytics to specific supply chain functions, including supplier management and sourcing

  • XenonStack Self Service Capabilities Image

    Comprehensive user self-service capabilities to reduce the burden on IT resources

  • Xenonstack Real Time Analytics Platform Image

    Real Time Analytics Platform Deployment On-Premises as well as Public Cloud

  • XenonStack Algorithms and Model Management Image

    Algorithms and Model Management with Version Logging and Management

  • XenonStack Customized Data Visualization Image

    Customized Data Visualization with Business Intelligence

Generative AI Services for Retail

Building Digital Strategy for Retail Industry

Market Analysis

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Focuses on analyzing the market – using internal and external data – in which the company is operating by providing geographic and demographic insights, competitive intelligence, current performance and trends.

Financial Forecast

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Translates company strategy into financial projections and scenarios by developing Financial Forecasting based on inputs from other analyses such as market analysis, store potential and assortment planning, combined with external drivers.

Pricing Strategy Analysis

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Focuses on how demand varies at different price levels and with additional promotion/rebate offers and determines optimal prices throughout product/service life cycle and customer segment.

GenAI Applications for Retail Industry

Solutions for Improving Customer Satisfaction and Network Performance

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Space Optimization

Deals with Macro and Micro space analysis improve store layouts and store planning and optimization of shelf-space to assure the most optimal arrangement of goods (individual placement of goods and relation to other goods on the same shelf).

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Marketing ROI Analysis

Focus on determining which marketing investments work and which are less effective. By reducing inefficient spending and intensifying high return marketing tactics, the marketing mix is optimized, leading to a higher return on overall marketing spend.

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Promotion Effectiveness Analysis

Promotions are evaluated using advanced analytical techniques to understand their effects better and reveal critical drivers for the effectiveness of advertisements. A better understanding of promotion effects can also be used to forecast promotional sales.

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Omnichannel Insights

They aim to improve customer experience by providing a seamless and consistent shopping experience, improving customer loyalty and sales. By tracking the customer across online and offline channels, the customer is placed at the center of all marketing activities.

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Customer Traffic Analysis

Helps in Gaining insights into customer purchasing patterns to build incremental business strategies and drive long-term loyalty.

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Finance Analytics

Enable clients to model business processes and gain deeper insight into cost and profitability drivers through working capital and spend analytics.

Artificial Intelligence Related Insights

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Enterprise AI

A Complete Guide to Enable AI in Retail

Artificial intelligence (AI) is fast altering the retail industry by enabling businesses to personalise customer experiences, optimise supply chains, and improve operational efficiency. AI is enabling retailers to obtain important insights into customer behaviour and preferences, which can then be utilised to build more targeted and effective marketing efforts, using chatbots and virtual assistants, predictive analytics, and computer vision.

23 March 2023

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Find out more about how your enterprise can enable Generative AI in the business to improve automation, boost personalization  and sustainability.

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