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Platform Engineering

Digital Coupon Platform Using Blockchain

Navdeep Singh Gill | 31 Jan 2018

Enabling BlockChain for Digital Coupons

We implement a comprehensive Digital Coupon platform for the retailer to create, distribute, to redeem coupons. It is the easiest way ever, and the merchant can perform unlimited marketing campaigns with the coupon, self-help all the way, and no technical help is needed. Let's highlight the various benefits of the Digital Coupon Platform using BlockChain Technology.
  • Digital Coupons/Incentives are secure, scalable distributed ledgers that involve Blockchain technology and integrate with Apple and Android Pay.
  • BlockChain stores digital coupons in a cryptographically secure and highly controllable manner. Mobile wallets give consumers an easy-to-use, convenient method to save and present offers.
  • It helps merchants easily create and manage coupons on the platform without any cost.
  • Such coupons are really very helpful in performing any particular marketing campaign need to perform for promotion. They are easily manageable and can be created in a span of short duration as per requirement.

Challenge for Building a Centralized Coupon Platform

  • Design a central Industry Registry for digital coupons having precise control over distribution & redemption.
  • Redemptions are settled in Real-Time on the Blockchain, eliminating the need for clearing houses.
  • Provide security & trust required for Issuers to distribute high-value offers. Target a specific audience for personalized offers using Real-Time Analytics.

Service Offerings for BlockChain

To overcome all the challenges, deliver a solution for all stakeholders in the ecosystem from Consumers that use offers. The Brand issue offers to Retailers that redeem offers. Consumer benefits Implement a mechanism for customers to find high-value offers from different brands. Retailer Benefits A retailer can increase traffic by shifting from paper to digital coupons. BlockChain implementation helps retailers to improve Inventory Management. Brand Benefits Brand owners can target a personalized and specific audience with Real-Time Analytics; Blockchain provides a Flexible business solution to enhance promotion.

Implementing Blockchain for Supply Chain and Retail

  • BlockChain refers to the chain of secured blocks connected to each other promoting decentralization without a Single Point of Failure. BlockChain functions and verifies data between computer systems, ensuring data integrity.
  • Indispensable aspects of BlockChain include transparency and distributed approach.BlockChain will interpret and analyze the data of customers and will elicit responses on the accomplishment of certain requirements.
  • Implementing a Secure E-commerce portal can reveal the whole history of products and customer data, reducing manpower and bad customer experiences.

Blockchain Applications in Retail

  • Decentralized Platform
  • Better Payment Approach
  • Transparency and Integrity of DataBases
  • Fraud Prevention and Duplicacy Removal

Blockchain for Supply Chain Management

  • Track and Automate Transactions at Real-Time
  • Contracts of self-execution
  • Power Generation
  • Smart IoT applications
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