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AWS Amplify | Know Every Feature in detail 2021

Navdeep Singh Gill | 10 Sep 2021

AWS Amplify | Know Every Feature in detail 2021

Introducing AWS Amplify

Most businesses nowadays are moving to Cloud-based models to extend their efficiency, resources, and productivity. Among the varied Cloud-based services, Amazon Web Services took the lead from others. Amazon's ever-growing portfolio provides over a complete 90 plus services and products to serve developer's needs so that they can develop fast, serverless, structured, scalable, and secure mobile and web applications.

One of the services of AWS that features a significant impact on developer's needs is understood as AWS Amplify.

The consumer of data is present all over the hierarchy. They want to use the full potential of data. AWS Data Catalog - Changing the Future of Data Analysis

What is AWS Amplify?

AWS Amplify consists of tools (open-source framework, admin UI, console) and services that accelerate mobile and web applications development. It provides a Serverless Framework platform for building scalable and secure mobile and web applications.

AWS Amplify incorporates development workflows from version control to code testing to production deployment. Its open-source framework includes a group of libraries, UI components, and Command Line Interface (CLI) that helps build an application backend and integrate it with any frontend application(iOS, Web, React Apps.) Also, it can quickly scale from ten users to tens of thousands of users during a second.


What does AWS Amplify Offer?

In 2017, AWS Amplify was launched with an entire set of tools and services specially designed for developers to develop and build their applications easily. It also offers code libraries, ready-to-use components, and built-in UI.

Another reason for the release of AWS Amplify is the seamless user experience. User experience on any application is the most fundamental part. AWS Amplify was built to blend the UX across multiple platforms, including mobile and web applications.

AWS Amplify gives you much more security measures than the opposite platforms provide. With Amplify, you'll set access control for every user on your application. You'll quickly set up combined authorization from Amazon, Facebook, and Google.

Amplify offers on-device storage with built-in synchronization with the backend data store. All the requests and updates are made to the local database first. When your device is offline, data is written locally, and when the device is connected to the web, changes are synced to the cloud. You'll easily integrate the prevailing data sources with Amplify, like relational databases and non-relational databases.

A machine learning model depends entirely upon the data. Higher the data quality more efficient the model will be. At Amazon SageMaker, the labeling of data is not too difficult. Amazon SageMaker : End-to-End Managed ML Platform

How does AWS Amplify Work?

Let's consider AWS Amplify, which builds and deploys serverless applications within the cloud. It provides a full-stack application platform that mixes both client-side and server-side configuration. It majorly consists of three components:

  1. Libraries
  2. UI Component
  3. Command Line Interface
  • Libraries: The Amplify libraries provide use-case-centric, assertive, declarative, and easy-to-use interfaces for mobile and web developers to interact with the backend services.
  • UI Component: The AWS Amplify UI Component is an open-source UI that encloses the cloud workflows in your application.
  • Command Line Interface: The Amplify Command Line Interface (CLI) is an integrated toolchain that allows you to add more cloud services and features to your application. It configures the backend in your app with only one command.

What are the Features of AWS Amplify?

Amplify supports popular web frameworks to create a mobile and web application including JavaScript, React, Angular, Vue, Next.js, Android, iOS, React Native, Ionic, and Flutter that easily communicate with the AWS services via Amplify framework. Let us discuss a number of the favored features that AWS Amplify currently offers:


Amplify offers you quickly set up secure authentication workflows and user management powered by Amazon Cognito. You'll use the Amplify CLI or Admin UI to feature configuration authentication workflow within the application.


Amplify DataStore is an on-device storage engine that creates working with distributed cross-user data as simple as working with local data. It synchronizes data between your mobile and web apps and your AWS cloud database to assist you in building real-time and offline applications faster.

Quick Backend Updates

Due to the serverless nature of AWS Amplify, changes within the backend-related functionality are way easier than before. This saves the time of the user that was previously spent on maintaining backend features.


AWS Amplify provides an auto-tracking feature to track user sessions and website metrics or create custom user attributes for analytics. You'll access real-time data streams and analyze the information to develop data-driven marketing strategies to leverage customer experience, engagement, and retention rates. Amazon Pinpoint and Amazon Kinesis will do this.


With AWS Amplify, you'll build interactive and interesting conversational bots with only one line of code with the same DL (deep learning) technologies that power Amazon Alexa. Amazon Lex powers this capability.


With AWS Amplify, it's easy to pass messages between your application instances and your application's backend, creating real-time interactive experiences. It is often powered by AWS IoT services and Generic MQTT Over WebSocket Providers.

Push Notifications

AWS Amplify improves customer engagement by using marketing and analytics capabilities that permit target customers more effectively. You'll tailor your content and communications through multiple channels like emails and texts also as push notifications. Amazon Pinpoint powers it.

AWS Security is responsible for protecting the global infrastructure that runs all the AWS cloud services along with the cloud itself. This includes the hardware, software, networks, and facilities operating AWS services.AWS Security Services and Compliance

AWS Amplify Pricing

In AWS, you only pay for the services which you use. The Amplify framework (libraries, CLI, UI components) that you use is free.

You only pay for two features – build & deploy and hosting the services.
For build and deploy features, the price per build minute is $0.01.
For hosting features, the price per GB is $0.15, and storage per GB is $0.023.


If you're getting to build an application from scratch or improve the one you have now, then AWS Amplify is the best choice you'll choose between. It allows you to completely specialize in your goals instead of building and maintaining the appliance infrastructure from scratch.

It reduces the general burden of the developer by providing ready-to-use functions and serverless applications. Building full-stack applications with built-in authentication, notifications, and APIs can all be through with a minimum amount of work. In short, we can say that AWS Amplify may be a blessing for mobile and web developers.