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How is RPA changing the Retail and CPG Industry?

Gursimran Singh | 07 May 2020


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Introduction to Retail and CPG

CPG (Consumer Packaged Goods) are those items that are used daily by average consumers. These items are food, clothes, beverages, makeup, and household products. These items require daily replenishment. CPG is used by customers and sold by retailers. Retail is anyone selling to end-user. It can be through online sources, a retail store of bricks and mortar and phone orders. Almost 55% of retail work can be automated because 55% of work includes processes that are rule-based and repetitive. Such as inventory management, work order management, business analytics, demand, and supply planning, invoice processing, and return processing. These processes can be automated using RPA (Robotic Process Automation).
XenonStack provides services and solutions for Automating everyday monotonous tasks which assist enterprises in improving business efficiency, Increasing productivity and reducing risk. Explore our RPA Services and Solutions 
Retail and CPG industry is evolving rapidly. In today’s digital world to increase sales and customer satisfaction industry acquire RPA (Robotic Process Automation). By using RPA, they can innovate and respond to changes rapidly. Thus RPA helps them to improve customer experience, product availability, employee productivity and cost reduction. So let us get started with the blog RPA in Retail and CPG. But before we talk about what is RPA changing we need to under the challenges industry is facing. 

Challenges in Retail and CPG

The industry has to face many challenges. Some of them are:

Product Availability

Retail and CPG industry has to maintain the availability of products to make the product available on demand. Due to low visibility, companies spend more than the required inventory. Thus it cost more on this process.

Business Analytics

Retail and CPG industry, accuracy and efficiency are terms that help them to succeed. The analysis is very important for fulfilling the demands of the market. Any delay in sales analysis and market demand can lose the industry.

Work Management

Many people are working in Retail and CPG industry as it is a profoundly human dependent industry. It becomes challenging to manage the workforce. It increases HR activities and consumes more time.

Managing Market Demand

Tasks of order and invoice processing are manual, so it takes too much time to fulfil market demands. It led to a delay in supply to the market. Hence it results in loss of sales.

Opportunities for RPA in Retail and CPG

Trade Promotion

The retail industry needs to understand the latest trends in the market, observe the performance of competitors and the performance of their products in the market.  Trades promotion  are handled manually through registers and spreadsheet, which has a high errors chance and also consume too much of time. The absence of accuracy can be expensive for investors. But RPA can automate this whole process of collection of data and generation of reports to simplify trade promotion.

Sales Analytics and Returns Processing 

RPA can be used to analyze sales. Factors that affect the sailing of the product can be analyzed. It helps to analyze why a product sells in a particular geographic location. RPA provides real-time insight into the analysis. So they can take decisions based on a review which can help them to increase the sales of products.  According to a Research, 10%-15% of the in-store sales are returned, and it constitutes to a great amount to the workload for the staff from back entries to sending it back to the warehouse in some cases. Automating the entire process with RPA helps Retailers concentrate on sales more. 

New Product Production

While introducing a new product or product line, RPA help retailers to automate the process such as customer opinion and survey. And statistical information for this investigation can be used for adjustment in pricing, inventory, and supply of new products. 

Supply Chain and Logistic management

Supply chain and management is an essential part of retail activities. Several processes include in between shipping of products from suppliers to customers such as shipment status tracking, inventory monitoring, and reverse shipment. Robotic Process Automation (RPA) can automate the process of communication; it is necessary between workforces for the successful supply chain. RPA can automate the process of sending emails or details when the product is booked, shipped, delayed or delivered. 

Customer Support

For any industry, it is necessary to meet the customer’s objectives. They have to pay great attention to customer’s queries for their satisfaction. If we talk about e-commerce retailers, customer guidance through automation can help them and customers as well. RPA can provide an all-time supporter to the customer by creating bots. To keep them in the loop RPA bot can send an update to customers from the process of order to payment. We can also automate the process to answer simple queries of customers and to take feedback from them. It can provide 24*7 supports to customers.

ERP Management

To keep track of prize changes, billing so that we can generate reports for account payable and receivable an ERP is managed. We can also automate this process using RPA. RPA bot can automate the process and manage ERP system; thus, it can reduce human efforts. Also, Read  Robotic Process and Cognitive Automation Overview

Benefits of RPA in retail and CPG

  • User in the retail industry has to process many invoices those are in different formats. Using OCR intelligence of RPA, these invoices can be read, process, and classify.
  • The real-time analysis helps them to monitor sales of products. It helps to find the factors that are responsible for the sale of a particular product.
  • Market trends can be predicted by RPA while launching a product or product line in the market.
  • High support availability and All-time support to customers help to improve customer satisfaction.


As discussed above, RPA helps a lot to Retail and CPG industry. These companies have so many manual processes that were generally performed by the employee. RPA automates these processes and makes employees free to concentrate on other several tasks that need human efforts. So this led industry to focus on what matters is the customer. It is noticed that almost $2 trillion can be saved globally by automating processes using RPA.   Read Next