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How Generative AI Can Improve Data Quality?

Dr. Jagreet Kaur Gill | 08 November 2023

How Generative AI can improve Data Quality?


Data analytics is critical in shaping strategic decisions in today's business landscape. As a result, maintaining high-quality data has become a crucial aspect of modern-day organizations. In order to avoid detrimental effects on revenue and prevent making inaccurate decisions, it is imperative for businesses to give utmost priority to data quality management.

However, traditional methods of data quality management are resource-intensive and can be vulnerable to human error. Furthermore, the expansion of Big Data has made it even more challenging to maintain data quality.Therefore, it is imperative to explore cutting-edge solutions that can provide scalability and efficiency while elevating the standard of data quality.

Generative Artificial Intelligence is the solution that transforms data quality management. It enhances conventional methods by improving data accuracy, providing a more reliable foundation for analytics. Additionally, Generative AI can streamline workflows, increasing productivity for various roles, including solution architects and software developers. It also enables a more nuanced and accurate requirement-gathering process, allowing businesses to fine-tune their data analytics strategies more effectively. 

Gen AI training Process 

Generative artificial intelligence generates text, images, or other media using generative models. Training generative AI is a multi-step process that involves data preparation, fine-tuning, and optimization. The ultimate goal is to train the AI system to recognize language patterns and produce coherent and contextually relevant text. 

1. Data Collection and Preprocessing: To create AI-generated text, gather a varied and representative dataset that aligns with your content. Clean and preprocess the data by removing irrelevant or noisy content to ensure accurate results. 

2. Model Architecture Selection: Building a GenAI model, it is vital to carefully select the right architecture, one that harnesses the immense power of transformer models like GPT-3. Determine the model size, number of layers, and other hyperparameters based on the complexity of the tasks and your computational resources. 

3. Tokenization: Tokenization breaks down the input text into smaller units called tokens. Each token is usually associated with an embedding vector the model uses for processing. This step is crucial for feeding text into the model. Tokens can be as short as a single character or as long as a word. 

4. Model Training: To fully optimize the potential of training a large Generative AI model, it is essential to utilize specialized hardware like GPUs or TPUs. The model acquires patterns and relationships from unlabeled data using "unsupervised learning," predicting the subsequent token in a sequence. 

5. Loss Function: A loss function quantifies the disparity between predicted and actual tokens during training.This guides the model to adjust its internal parameters to improve its predictions. 

6. Backpropagation and Optimization: Backpropagation calculates how to adjust model parameters to minimize loss. Optimization algorithms like Adam or SGD update parameters based on these calculations. 

7. Fine-tuning: To enhance your model's performance on specific tasks or domains, you can fine-tune it by training on a narrower dataset related to the task you want it to perform after the initial training. 

8. Evaluation: Evaluating the model's performance is crucial. Metrics such as perplexity or task-specific metrics can be utilized. 

9. Deployment and Inference: After completing the training and evaluation process, the model is ready to be deployed, ensuring the generation of accurate and reliable text, as well as the execution of specific tasks with utmost precision and dependability. Users interact with the model by providing prompts, and the model generates text based on its training. 

10. Ethical Considerations: Large generative models must be equipped with safeguards, content filtering mechanisms, and ethical guidelines to ensure responsible and safe usage, as they can produce biased, offensive, or inappropriate content.  

introduction-icon  Ensuring the Excellence of Data Quality
Bad data can have a high cost for organizations, so data quality is crucial for their success. Data quality can be assessed using various metrics, including:

1. Consistency: Data is in sync with the source and the destination, meaning data flows without loss or alteration between systems. For example, if system A sends table A with ten records and five columns, system Z should receive the duplicate records and columns. 

2. Timeliness: Data is expected to arrive from the source to the destination at the designated time, ensuring that the data is readily available when required. For instance, if system A transmits data to system Z daily at 10 AM EST, it is imperative that system Z receives the data promptly at that specified time.

3. Uniqueness: Data does not have duplicate records, meaning each represents a distinct entity. For example, Steve is not unique if he has five records with the same data set (same DOB, age, weight, height, and SSN). He should have only one form. 

4. Validity: Data conforms to the rules and constraints of the domain, meaning that data is correct and meaningful. For example, if a company sells products for $1 each, the amount section cannot contain $1 million for one product, or if a phone number in the USA has ten digits, including the area code, it cannot have 12 or 13 digits. 

5. Accuracy: Data reflects the reality of the domain, meaning that data is accurate and precise. For example, DC should be the capital of the USA, not LA. 

6. Completeness: Data has all the required attributes and values, meaning that data is present and complete. For example, a team member table with an EID column cannot be empty for any record. 

Data quality 

Generative AI can enhance data quality across multiple dimensions. 

1. Data Imputation and Completion 

  • Completing Missing Data: GANs are machine learning models that generate realistic data. They can be trained to fill in missing or incomplete data in a database, improving overall data completeness. 
  • Time Series Forecasting: Generative AI models possess an extraordinary capacity to predict forthcoming data points within a time series, ensuring that data reporting remains punctual and current.
2. Data Validation and Cleaning
  • Data Anomaly Detection: Generative AI models have the remarkable capability to recognize the characteristics of 'typical' data and detect any data points that deviate significantly from this norm as anomalies.

  • Data Quality Validation Check: Generative AI performs automatic evaluations to guarantee the precision, inclusiveness, and coherence of data quality.

  • Data Standardization: Correction and validation of existing data can be achieved by generative models that produce data compliant with specific formats or standards.

3. Data Augmentation 

  • Enhancing Datasets: In scenarios where the data is imbalanced (common in classification problems), generative models can produce additional synthetic samples to balance the dataset. 
  • Feature Engineering: Generative models can be used to create new features that may better represent the underlying structure of the data, thereby improving its quality. 

4. Data Simulation and Testing 

  • Realistic Test Cases: Generative AI creates synthetic datasets that mimic production data to test data pipelines and applications. 
  • Stress Testing: Using generated data, you can simulate extreme but plausible scenarios to test the resilience and accuracy of your systems and models. 

Advantages of using generative AI for data quality 

Some advantages of using generative AI for data quality are: 

1. Cost-Efficiency: Generative AI can create synthetic data that eliminates the need for costly data acquisition and annotation processes. 

2. Accuracy: Synthetic data can be valuable in enhancing the training of machine learning models, leading to more precise analyses and predictions.

3. Compliance: GenAI has the capability to generate synthetic data devoid of sensitive information, enabling businesses to conduct data analytics without infringing on privacy regulations like GDPR or HIPAA.

4. Agility: Generative AI can enable fast prototyping and testing of data and models, allowing businesses to respond more swiftly to changing situations. 

5. Reliability: Generative AI can augment existing data with high-quality, synthetic data, allowing businesses to build more dependable and resilient analytics platforms. 

Utilizing Generative AI can prove instrumental in enhancing your data quality framework by improving aspects such as timeliness, uniqueness, validity, accuracy, and completeness of your data.


Data quality is crucial for businesses relying on data analytics. Generative AI can improve data quality by offering alternative ways to enhance consistency, uniqueness, and completeness. It can help create design schematics tailored to organizational needs and assist developers and SMEs in crafting accurate validation rules. Generative AI can also recommend appropriate tools for dealing with massive datasets and simplifying data processing rules. Combining Generative AI and data quality management holds the potential for enduring advantages, influencing the trajectory of data quality in the future through advancements in artificial intelligence.