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Emotional AI Applications and its Future Trends in Enterprises

Dr. Jagreet Kaur Gill | 15 June 2023

Emotional AI Business Applications

Introduction to Emotional AI

Humans have traditionally claimed supremacy over machines when it comes to understanding emotions. However, this will only be the case for a while.
While some may be wary about robots invading human emotions, experts working on emotional artificial intelligence, also known as emotional AI or affective computing, feel we're well on our way.

Our interaction with modern technology is growing more complicated. As a result, as AI becomes more integrated into our lives, the demand for emotional intelligence is stronger than ever. As a result, we rely on it more than ever.

This societal change enabled by AI will significantly influence how we manage our emotions and client interactions. A more profound knowledge of emotional intelligence in business is becoming increasingly vital. It helps us manage the usage of artificial intelligence in business and assess our efforts to create a better customer experience.

The digital technology that has a major impact on humanity's development. Click to explore about our, Ethical AI Challenges and it's Solutions

What exactly is Emotional AI?

Emotion AI does not refer to a computer crying because it has had a challenging week. Emotion AI, also known as Affective Computing, is a field of artificial intelligence developed in 1995 to analyze, comprehend, and even duplicate human emotions. The technique intends to improve natural human-machine communication to produce an AI that communicates more authentically. If AI can learn emotional intelligence, it can also mimic those emotions.

How does Emotional AI work?

Emotional AI empowers business executives to empathize with and understand each consumer in their time of need. It enables the organization to propose the appropriate items and services to clients at the appropriate time, resulting in increased customer engagement.

It can develop long-term brand loyalty between a firm and its consumers, aiding in customer retention while recruiting new customers through a great customer experience.

How are companies using Emotional AI today?

Many firms actively exploit the industry as it evolves to create better services and products.


Every marketer has heard from a marketing guru at some point that marketing should appeal to emotions. Until today, that was a hazy, difficult-to-quantify idea. Marketers can now quantify subjective emotions:

  • Marketing communications: Businesses may assess what keeps their clients interested and tailor their communication tactics accordingly. They can, for example, monitor customer reactions to their campaigns, goods, and services to improve their marketing tactics.
  • Market research: Emotion AI can assess consumer reactions to new items and assist firms in discovering what other products do well and what they should do when entering a new market to please customers.
  • Content optimization: Affective computing may also assist firms in creating material that is appealing to their customers.

Customer Service

  • Intelligent call routing: Businesses can recognize irate clients from the start of a call and route such calls to more experienced and well-trained call operators.
  • Recommendations during calls: Based on comparable speech patterns during the interaction, Emotion AI may also provide ideas about how to handle customer calls.
  • Continuous improvement: Reviews take time and are only completed by a tiny percentage of consumers. According to Amazon merchants, just 3-5% of their customers submit product reviews. Emotion AI, like written evaluations, may use speech analysis to determine how successful conversations are and whether the consumer is happy at the end of the call. This information may enhance customer service even if customers still need to submit evaluations.

Human Resources

  • Recruitment: Businesses might make better hiring judgments by observing how stressed candidates are and how they convey their emotions during interviews. Unilever is one of the firms that use emotional AI during job interviews. However, recording the interview requires permission from the interviewee, and HR teams should only depend somewhat on the accuracy of emotional computing because people express themselves differently.
  • 8- Employee training: Affective computing may be used to teach personnel that engages with consumers directly. Employees interact with sophisticated customer contact simulators that change based on their answers and emotions, assisting them in improving their empathy and customer service abilities.
  • Tracking team member satisfaction: HR departments may monitor employees' stress and anxiety levels and determine whether they are pleased with their present jobs and burden. However, it raises the ethical issue of monitoring all employees during work hours and may require their approval to monitor their moods continually.
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  • Patient care: A bot may be used to remind patients to take their meds and monitor their physical and mental well-being daily to detect any problems.
    Medical diagnosis: Affective computing can use speech analysis to assist doctors in diagnosing disorders such as depression and dementia.
  • Counseling: Emotion AI can be utilized in counseling sessions to track better and analyze emotional states, allowing clinicians to assist counselees more effectively.


  • Fraud detection: In the United States, 27-29% of insurers have acknowledged lying to their health and auto insurance firms to obtain coverage. Insurance firms may use voice analysis to prevent such problems and determine if a consumer is lying while filing a claim.


  • In-store shopping experience: Emotion AI technology may track consumers' pleasure and emotions while purchasing. With the knowledge gathered, merchants may adopt more effective customer satisfaction activities.

Autonomous driving / Driver assistance

  • Safety: Automobile manufacturers can use computer vision to track drivers' emotional states while on the road. It can send alerts for risky driving if the driver is sleepy, agitated, or angry/sad.
  • Driving performance: Affective computing may be used to assess the driving performance of self-driving automobiles. With cameras and microphones installed in the car, the technology can monitor the emotional state of the passengers and determine if they are anxious or happy with the driving experience.


  • Measuring effectiveness: During lessons, sensors such as video cameras or microphones can monitor pupils' emotional states. Emotion AI can determine if students are satisfied or upset with the teachings because a task is too difficult or simple. As a consequence, teachers may adjust their class loads properly. A similar method may be used to test learning software prototypes for online learning.
  • Supporting autistic children: Another educational use is to assist autistic youngsters in recognizing the emotions of others in the classroom.


  • Testing: Gaming businesses may utilize affective computing to evaluate their games before releasing them to the market. Emotion AI can monitor a player's degree of contentment, and companies can develop even more to increase player satisfaction.
  • Adaptive games: Affective computing can use computer vision to identify the player's mental state and alter the game accordingly.


  • Understanding the general mood of the population: The emergence of emotion AI has also resulted in new collaborations between technology suppliers and security camera companies. In the United Arab Emirates, the Ministry of Happiness has launched an endeavor to assess the overall mood of the population by deploying video analysis cameras in public locations.
  • Tracking/estimating citizen reactions: Governments and political candidates can use social media to gauge public reactions to policy ideas and announcements. Political campaigns can also use psychometric models to customize messaging and optimize people's emotional responses.


  • 23- Integration with IoT: Emotion AI may be incorporated into IoT and other smart devices, allowing them to act on the emotional states of people recognized through speech and facial analysis. For example, an intelligent air conditioner may switch on automatically if a consumer appears to be overheated.


  • 24- Workplace design: To enhance physical workspace design and comfort, businesses may follow their employees in the office and undertake sentiment analysis in internal social networks and forum comments.
To prevent negative externalities through the appropriate policy approach and company practices. Responsible AI for Social Empowerment

Emotional Intelligence and the Future of AI

We're only getting started with AI's capacity to replicate human emotions. There will undoubtedly be ethical discussions about what it means for a machine to mimic emotional states such as happiness or terror. However, extensive research has been performed to increase learning efficiency and give AI systems the capacity to generalize. AI systems nowadays are often trained to execute a specific job, at which they may become quite proficient. Despite this, they cannot transfer their laboriously obtained talents to any other sector.

Humans utilize their emotions to assist them in navigating unfamiliar circumstances; this is what individuals mean when they say they use their gut instincts. Emotional AI research attempts to provide AI systems with comparable capabilities. Will AI systems be able to mimic human-like intellect if they are motivated by human-like emotions? Simulated emotions have the potential to inspire AI systems to do significantly more than they would otherwise.

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Yes, using emotional AI to better comprehend human emotions and moods has the potential to deliver some benefits. To be beneficial to everyone, developers must remember, as with so many other artificial intelligence applications, that the data sets used to train the system must reflect the variety of our global population.
This, too, will hopefully occur as these applications grow more popular. Emotional Artificial Intelligence is undeniably an intriguing and promising area.