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Intelligent Video Analytics for Entertainment Industry

Dr. Jagreet Kaur Gill | 01 Jun 2023

How Entertainment Industry adopting Intelligent Video Analytics?

An entertainment company like Netflix provides se27/04/2023veral series and movies to their audience. Their major requirement is to analyze the performance of their particular episode of a particular series through real-time data. With AI video analytics, they can get views with time, engagement, and retention rate of customers to maintain their channel's content quality and performance.

Solution

We'll show the output based on our ML model.
  • Here we'll get the live video as an input source. In the back end, we'll apply our model from which we'll get content monitoring, face, expression analysis, etc., and the views, engagement, and retention by times for reference we have shared the dashboards.

Description of Dashboard

  • This dashboard represents the engagement rate and retention rate of a particular show's episode at a specific time.
  • The table represents the complete analysis of that video for a particular day based on views, retention rate, and engagement rate.

End Customer Value

Main Value Addition: This Dashboard wilhelpor the customer know about the performance of their particular episode of the show. Description: Customers will get to know the audience engagement for a particular episode. They get a detailed analysis of that particular episode based on views and retention rate.
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Video analytics is a technology that uses current video surveillance networks to extract searchable, actionable, and measurable intelligence from live or recorded video content.Get Complete Guide to Video AI

Intelligent Video Analytics Dashboard

The company knew about the trends of a particular episode of specific series. Now they are demanding to know about each character’s performance in a specific sequence. Through this, they expect to get an idea for the trend of engagement rate and retention rate for each character for a specific language.

Solution

We’ll show the output based on the AI-based model.
  • Here we’ll get the live video as an input source. In the back end, we’ll apply our model from which we’ll get content monitoring, face, expression analysis, etc., and the views, engagement, and retention by times for reference we have shared the dashboards. In which language was that particular series watched maximum?

Description of Intelligent Video Analytics

  • This dashboard shows which character helps most attract the maximum customers and retention rate and engagement rate.
  • The stacked bar chart shows that video preference is based on the language.

End Customer Value

  • Main Value Addition: This Dashboard will help the customer know about the performance of their particular character of the show.
  • Description: Through this, the customer will get to know about the performance of different show characters, and this will also represent English as the most preferred language for this particular show.

Top Solutions of Intelligent Video Analytics 

In video analytics, the customer requirement to get the top shows' details from different-different locations. Through that, the customer summarised the best channels and their shows accordingly. The customer also wants the year-to-year survey for different channels and shows through which the customer will summarise TRP(Top Rating Program), Engagement rate, and retention rate.

Solution

We'll show the output on an overall analysis based on the model.
  • Here we'll get the live video as an input source. In the back-end, we'll apply our model from which we'll get content monitoring, face, expression analysis, etc., and the views, engagement, and retention by times for reference we have shared the dashboards.

Description

  • The above dashboard stacked bar chart shows that the top 5 shows according to their TRP ( total impression by total targeted customers).
  • Each category's best channel shows which channel is best for each category, like for songs we have wynk.
  • Engagement rate by location and channel shows the demand for different channels at different locations. Like in India for wynk has an engagement rate of 84.62%, which means we have a maximum engagement in India for wynk.
  • The table represents the performance of shows quarterly like the amazon prime series" The Marvelous Mrs. Maisel." TRP is in quarters 1 and 2 above 3.5, but in quarters 3 and 4, TRP decreases because the retention rate also decreases.

End Customer Value

  • Main Value Addition: This Dashboard will help the customer know about their different channels' performance.
  • Description: Through this dashboard, customers will get TRP, engagement rate, and retention rate of their shows quarterly. This also tells the performance of their shows by different locations and languages. Customers will get in which location and language they perform best and where they need to improve.

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