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Real-Time Messaging and Customer Experience Platform

Chandan Gaur | 09 May 2023

Real-Time Messaging Platform with Samsara Analytics for Shyrne Limited

XenonStack helped Shyrne Limited Enterprises to build an analytics platform to archive data from Social Media account. It creates a scrapbook for all memories and keeps them in a single place to archive every interaction into one feed scrolled through mobile app, web app or desktop app.

Samsara-Analytics Architecture

Samsara-Analytics uses third-party components Apache ZooKeeper, Apache Kafka, ElasticSearch, Kibana. It provides us -
  • A fast, scalable solution to ingest user/machine generated events.
  • A Real-Time processing pipeline with a collection of common processing tools.
  • An interactive frontend user interfaces to explore your data-set in Real Time.
Samsara-Analytics supports the following types of deployments and AWS Components-
  • Bare metal with Docker
  • Amazon EC2
  • Amazon ECS
  • Kubernetes
Samsara has four major components: the ingestion APIs, Real-Time processing pipeline, the live index and query APIs, and the frontend data exploration tool.

Challenge for Building the Real-Time Messaging and Processing Platform for Shyrne Limited

  • Stream processing is always a challenge for any Real-Time analytics platform.
  • End to End Solution from Ingestion to Indexing.
  • Full Stack Solutions are not available and are expensive.
  • Integrate and Translate Big Data into useful insight.

Solution Offerings for Building Real-Time Processing and Analytics Platform for Shyrne Limited

  Samsara used for Stream Processing and storing the data into Elasticsearch. REST services use Samsara ingestion API for ingesting the events to the Samsara Analytics platform. The events ingested using ingestion-API and Samsara Analytics platform does further processing.   Deploy Full Stack on Kubernetes, use multiple pods for ingestion API and a load balancer to manage those ingestion API from a single endpoint. It gives high ingestion speed of the events from the different sources.   One of the Samsara component ‘QANAL’ responsible for the indexing of the events to the Elasticsearch. At this point, use multiple QANALs and assign the Kafka partitions to them. After indexing into the Elasticsearch further perform analytics operation on the events.

Quick Guide to Building Real Time Stream Analytics Solutions

Real-Time Data yields

    • Analyzing customers
    • Collecting Right Data
    • Analyzing Conversion Funnel
    • Comparing Platforms and driving results
    • Unique Experience for every customer
    • Providing different products and services based on customer data insights
    • Testing at Real-Time
    • Predictive Analytics to predict trend and customer liking
    • Quick response to issues

Real-Time Analytics Applications

    • Automotive Marketing Dashboards
    • Insurance Dashboards
    • Banking Dashboards
    • Food Marketing Dashboards
    • Manufacturing Marketing Dashboards
    • Customized Dashboards
    • Retail Dashboards
    • Healthcare Dashboards
    • Enhance Social Media Strategies
    • Real-Time Customer Engagement
    • Analyze Customer and Market Behaviour
    • Personalize Marketing and Customer Engagement
    • Complete Workflow of Customers
    • Views data as an asset

Real-Time Analytics features for Marketing

  • Predictive Analytics and optimization
  • Data Visualization
  • Customer Analytics and Segmentation
  • Managing Cohorts
  • Competitive Analysis
  • Attribution Modeling

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