Glossary

Digital Asset Management

Written by Dr. Jagreet Kaur Gill | 06 Oct 2023

Digital Asset Management is a Software and system that provides a systematic approach to storing, organizing, managing, retrieving and distributing an organization's digital assets. It helps many organizations to create a centralized place where they can access their media like documents, images, audio content, video, animations, media files, graphics, presentations and any media that includes the right to use. 

 Industry Benefit  

  • HR and Recruitment: HR uses DAM to manage employee records, benefit subscriptions and status, hiring requisitions, holiday and vacation requests, and payroll receipts. 
  • Retail Industry: Procurement uses DAM to store preferred vendor contact details, invoices, and specifications. 
  • Construction or manufacturing Industry: Development teams use DAM to store proprietary product design and development plans, planning materials, and images. 
  • Sales Industry: Sales and marketing teams use DAM for brand management and to maintain assets created and used across the organization.